about
Lead Frontend Designer with 10+ years transforming product experiences across B2B SaaS — from strategy through to production. Sole design lead across a multi-product portfolio: I own the full design lifecycle, mentor contributors, and when the design is approved, I build it. A designer who ships — no handoff required.
Do it with passion, or not at all.
Energetic by nature and licensed in Design — during the undergraduate degree the passion for digital took hold. From there, a career built on owning the full path from concept to production.
From concept to production — bridging design and code with JavaScript, modern frameworks, Redux, and clean UI development to turn ideas into full experiences that are thought through, built out, and ready to perform.
— Currently using AI to accelerate design-to-code workflows, from exploration and prototyping to production-ready components.
education
awards
experience
Lead Technical Product Designer & Frontend Developer
- - Led end-to-end design strategy and vision: shaped product experience, UI/UX design, information architecture, and brand identity across a multi-product B2B SaaS portfolio.
- - Led design across multiple products in parallel, owning tailored workflows end-to-end and working directly with backend engineers.
- - Reviewed work across teams, mentored designers through problems without obvious answers, and guided them toward better decisions independently.
- - Architected intuitive product flows, content organization, and complex enterprise workflows from discovery to delivery.
- - Designed interfaces in design tools, then built them directly into production code using React, Redux, Vite, Gatsby, JavaScript, HTML, and CSS — no handoff to a separate frontend team.
- - Built fully responsive, accessible, and performant UIs following WCAG standards.
- - Partnered daily with engineering teams on API integration, technical architecture decisions, feature implementation, and shipping high-quality code.
- - Balanced strategic design leadership with deep technical execution in a fast-paced, product-driven environment.
- - Leveraged AI tools to accelerate design-to-code workflows while maintaining design quality and engineering standards.
UI/UX Designer
- - Led design execution on client-facing digital projects, coordinating with developers and account managers from brief to delivery.
- - Designed and developed graphic concepts, proposals and projects for mobile and web apps.
- - Produced social media campaigns, visual assets, and interactive experiences.
Graphic Designer
- - Development of projects internally and externally. The tasks include developing graphic concepts, designing brochures, guides, roadmaps, and digital and paper infographics.
- - Development of proposals and projects for mobile and web app.
Cofina media
Lisbon, Portugal
July 2012 - August 2012
(1 month)
Intern Designer
- - Design and development of editorial pages for magazines TV GUIA and FLASH