about
Principal Technical Product Designer with 10+ years transforming product experiences across B2B SaaS — from strategy through to production. Sole design lead across different areas and disciplines of a multi-product portfolio: I own the full design lifecycle, mentor contributors, and when the design is approved, I build it. A designer who ships — no handoff required.
Do it with passion, or not at all.
Energetic by nature and licensed in Design — during the undergraduate degree the passion for digital took hold. From there, a career built on owning the full path from concept to production.
From concept to production — bridging design and code with JavaScript, modern frameworks, Redux, and clean UI development to turn ideas into full experiences that are thought through, built out, and ready to perform.
— Currently using AI to accelerate design-to-code workflows, from exploration and prototyping to production-ready components.
education
awards
experience
Principal Product Designer & Design Engineer
September 2020 - Present
- - Defined product experience, interface, and brand strategy across a multi-product B2B SaaS solution.
- - Architected product flows, content organisation, and complex enterprise workflows from discovery to delivery.
- - Implemented designs into code with JavaScript, Redux, Gatsby, HTML, and CSS, using AI to accelerate the design-to-code workflow.
- - Migrating design system, adopting a utility-first approach while maintaining brand consistency across the product suite.
- - Built responsive, accessible UIs following WCAG standards.
- - Implemented API integration on the frontend partnering with backend engineers — consuming responses, handling state, and delivering features directly in production code.
- - Drove continuous product improvement across design and frontend.
- - Operated in a fast-paced, product-driven environment, balancing strategic design ownership and hands-on coding in a lean team setting.
Product Designer
September 2015 - September 2020
- - Built the Securibox brand identity — visual language, design principles, and identity system across the entire product solution, in Illustrator.
- - Operated as sole designer across the entire solution, owning every touchpoint from strategy to production.
- - Architected product flows, information architecture, and complex enterprise workflows from discovery to delivery.
- - Built and maintained a design system in Sass, establishing shared tokens, components, and patterns across the product suite — migrated to Bootstrap for variable support, documentation benefits, and a shared root brand configuration.
- - Structured Sketch and Figma projects around a shared file system to enforce consistency and prevent design drift.
- - Implemented interfaces directly in HTML and Sass, owning concept to production without handoff.
- - Partnered daily with product owners and engineers on feature decisions, product architecture, and delivery.
UI/UX Designer
- - Led design execution on client-facing digital projects, coordinating with developers and account managers from brief to delivery.
- - Designed and developed graphic concepts, proposals and projects for mobile and web apps.
- - Produced social media campaigns, visual assets, and interactive experiences.
Graphic Designer
- - Development of projects internally and externally. The tasks include developing graphic concepts, designing brochures, guides, roadmaps, and digital and paper infographics.
- - Development of proposals and projects for mobile and web app.
Cofina media
Lisbon, Portugal
July 2012 - August 2012
(1 month)
Intern Designer
- - Design and development of editorial pages for magazines TV GUIA and FLASH