Case study
Built complete brand identity and website from concept to implementation — clarity and trust for non-technical decision-makers.
Outcomes
Context
ConnectLime, a digital agency for startups and SMEs, lacked differentiation and trust. Fragmented service presentation and weak navigation meant potential clients left without engaging.
The guiding principle:
How do we balance credibility with approachability for SMEs choosing a digital partner?
Process
Phase 1
Research
Brand audit & competitor analysis
European agencies benchmark. Outcome-focused content preferred by target audience.
Phase 2
Design
Content strategy, architecture & brand identity
Content strategy and information architecture. Deep brand identity definition: logo, colour system, typography.
Phase 3
Build
Website implementation
Bilingual FR/EN with cultural adaptation. Adaptive theme system with intelligent detection of user preferences.
Implementation
Design
What was designed
- —Brand guidelines, component-level specs, and bilingual content strategy so the client could evolve the site without breaking the system.
Code
What was built
- —Marketing site built with Gatsby and React: adaptive light/dark handling from user preference, FR/EN i18n, repository handoff for client ownership.
Results & Metrics
Trade-offs & Learnings
Prioritised simplicity over feature density — resisted adding more content that would dilute the message. Stakeholder alignment on 'communicate professionalism through simplicity' drove faster decisions.
Communicate professionalism through simplicity.
Clarity and trust for non-technical decision-makers choosing a digital partner.