Case study
Bronze Young Lions 2014 — creative campaign proposal to strengthen brand connection with Portuguese families.
Outcomes
Context
Continente needed to strengthen emotional connection with Portuguese families while standing out in retail. The brand required innovation without losing its trusted family image.
The creative challenge:
How do we strengthen emotional connection with Portuguese families while showcasing innovation?
Process
Concept
Campaign
Campaign proposal
Digital campaign concept and creative direction for Continente's family-oriented brand.
Trade-offs & Learnings
Balanced bold digital storytelling with respect for Continente's established family values — innovation that extended the brand rather than disrupting it.
Stand out in retail without losing trust.
Bold digital storytelling that extends Continente's family values rather than disrupting them.