Case study
Product and landing concept for a fintech solution — electronic payroll for everyone.
Outcomes
Context
Epaye — the electronic payroll for all — positions itself as the ideal entry point to start dematerialisation in a company. It simplifies and automates all steps of pay between employer and employee. The challenge: build a digital identity and product from scratch, rooted in one core dimension — human relationships.
The design question:
How do we make payroll tech feel approachable and trustworthy to non-technical decision-makers?
Process
Phase 1
Concept
Brand dimension — human relationships
Defined the brand around one core dimension: the complexity and beauty of human interactions in payroll.
Phase 2
Design
Digital identity & product concept
Product and landing concept that visualises human relationships — a brand and digital identity built from this foundation.
Trade-offs & Learnings
Built on a brand new concept: instead of focusing on trust or adoption alone, the identity rests on human relationships — making the abstract tangible through a distinctive visual language. A deliberate bet on standing out over blending in a sector dominated by conservative interfaces.
The electronic payroll for all.
The ideal entry point to start dematerialisation — a brand that reflects the complexity and beauty of human relationships.