Case study
Digital proposal and website concept for Sporting Clube de Portugal.
Dimensions 1, 2
Outcomes
Website concept and digital proposal
Sporting brand experience
Clear presentation of offers and advantages
Context
SCP GameBox 14'15 needed to present offers and advantages in a way that felt authentic to Sporting Clube de Portugal's brand and sporting audience.
The design goal:
How do we present SCP offers and advantages in a way that feels authentic to the club?
Process
Proposal
Concept
Digital proposal concept
Proposal structure and visual presentation for website concept.
Trade-offs & Learnings
Focused on brand experience and value proposition — let the club's identity lead the design rather than imposing a generic template.
Clear value presentation for Sporting Club.
Let Sporting Club's identity lead the design — authenticity over template.