Digital proposal and website concept for Sporting Clube de Portugal.
- Web Design
01 · Context
Offers and advantages, for a brand with its own culture.
SCP GameBox 14'15 needed to present offers and advantages in a way that felt authentic to Sporting Clube de Portugal's brand and sporting audience.
The easy path was a generic offer-listing template. The harder, more correct path was a proposal that used the club's own visual language to carry the offers — so the value felt like it came from Sporting, not from a template.
The design goal:
Let the club's identity drive the visual language and content structure — not a neutral offer-listing framework.
How do we present SCP offers and advantages in a way that feels authentic to the club?
02 · Key decisions
The decision that let the club's identity lead.
Club identity as the design lead
Digital proposal concept.
Proposal structure and visual presentation for website concept — offers and advantages framed in Sporting's own voice, not in a neutral retail vocabulary.
03 · In practice
The decision that kept Sporting in the design.
Design rationale
Club identity leads the design — authenticity over template.
SCP GameBox needed to present offers and advantages to Sporting fans.
A generic offer-listing template would work functionally but miss the emotional connection with the club's audience.
The club's identity is the product's strongest asset. Let it lead rather than imposing a neutral framework.
Focused on brand experience and value proposition — let Sporting's identity drive the visual language and content structure.
A digital proposal that feels authentically Sporting, not a reskinned template.
04 · Implementation
Proposal concept, design only.
Design
Proposal & website concept
Information architecture and visual design proposal framing SCP GameBox offers and advantages — letting the club's identity, rather than a template, carry the value.
05 · Results & Metrics
A proposal that sounds like the club.
1
Website concept and digital proposal.
Club-led
Visual language carried by Sporting's identity, not a neutral template.
Clear
Presentation of offers and advantages for the fan audience.
06 · Trade-offs & Learnings
What a brand-led proposal taught.
— Focused on brand experience and value proposition — let the club's identity lead the design rather than imposing a generic template.
Clear value presentation for Sporting Club.
Let Sporting Club's identity lead the design — authenticity over template.